20 May 2025
Wbg, one of Scotland’s leading independent specialist full-service accountancy firms, has advised Glasgow-headquartered Hero Brands on its investment deal with US based private equity firm True to support the UK and international growth of its Quick Service Restaurant (QSR) operation German Doner Kebab (GDK).
True’s multi-million-pound investment will assist GDK in its mission to redefine the kebab experience and accelerate growth across new and existing markets globally. The ambition being to have £1bn in sales by the end of 2028.
Since launching in the UK a decade ago, GDK has rapidly expanded to over 145 UK locations and 170 globally with Hero Brands, its majority investor since 2016. This next stage for the brand builds on the hard work and dedication of the Hero Brands team in building GDK’s presence and influence in the market.
Wbg Associate Partner Shehzad Ashaq, who advised Athif Sarwar, Executive Chair of Hero Brands, on the deal, said: “We are delighted to have worked with Athif and his team to assist with specialist corporate finance and tax advice to GDK as they secured this investment. We wish them every success in the future as they work towards the brand reaching its true global potential.”
This deal builds on Wbg’s relationship with Hero Brands and highlights the importance of cross-party collaboration and delivery.
Athif Sarwar added: “The GDK movement has been blessed with monumental growth. We have built an incredible team at GDK focused on delivering for our partners, franchisees and guests, and we are looking forward to the next phase of the GDK journey with True.
“We thank Shehzad and Wbg for their invaluable advice and assistance in helping bring this strategic partnership to fruition.”
