01 Jul 2025
Affinity Brokers Limited has become the first Scottish insurance broker to rebrand to Acrisure. Affinity will continue to trade from its Blythswood Square office in Glasgow as Acrisure UK Broking Limited. Motherwell-based WH&R McCartney Limited will also become Acrisure UK Broking Limited but will continue to trade under its current brand for the time being.
Acrisure UK Broking is a growing insurance broking platform, which offers customised commercial and specialist insurance solutions for small and medium sized enterprises and individuals across the country. In Scotland, this specialist support spans several key industry sectors including jewellers’ block, high net worth individuals and care homes. Acrisure’s UK insurance broking businesses work together to offer exceptional value for general and specialist insurance coverage. Acrisure’s enhanced capabilities combine deep industry expertise with technology to provide innovative solutions tailored to support each client’s needs.
Yvonne McKnight, Regional Director for Acrisure UK Broking in Scotland commented, “We are the first Scottish broker to become Acrisure, which is certainly a milestone in our own business journey. While our name has changed, it will not impact the dedication and expertise we can provide to our clients. Our team remains the same, our expertise will continue to diversify and the relationships we have built with longstanding clients will remain strong.”
Mark McIlquham, UK CEO, Acrisure, says, “Our UK presence has developed into a highly connected entity with a significant presence in Scotland, the North, Midlands and South. A key component of this community is our Scottish platform and its team of dedicated experts, who service our incredible clients in the region. Yvonne and Scott, the founders, will continue to lead this team and are committed to helping us develop our business in Acrisure’s UK environment.”
Scott Meechan, Founder of Affinity said, “Yvonne and I founded Affinity in 2010 and have worked to build a brand that can leverage the vast opportunities presented by Acrisure’s technology, while valuing its clients’ journeys and culture. The company’s values and ambition closely aligned with our ethos and allowed us to extend our tech-enabled embedded insurance offering to a global audience which is why we’re proud to be part of Acrisure.”
Acrisure UK Broking is the official insurance partner for one of the most famous cricket teams in the world, Nottinghamshire County Cricket Club. As well as becoming a proud shirt sponsor of the women’s team, The Blaze, the former Fox Road stand at its world-famous home ground, Trent Bridge, has been renamed the Acrisure stand. Globally, Acrisure has an established reputation for high-profile sports sponsorships. In the U.S., this includes the Acrisure Stadium, home to the NFL’s Pittsburgh Steelers and the Acrisure Arena, hosting the Coachella Valley Firebirds.
