11 Aug 2025
Barrhead Travel has announced the launch of a fully chartered river cruise, in partnership with the award-winning APT Travel Group, signalling its long-term commitment to the cruise market.
The exclusive sailing with APT’s premium brand, Travelmarvel, comes in response to unprecedented demand, with the agency reporting a 31% increase in river cruise bookings year-to-date, following a 38% surge in 2024.
The charter marks a significant milestone for UK-based travel retailers, showcasing Barrhead Travel’s confidence in the river cruise sector and its dedication to delivering tailored, high-quality travel experiences.
The eight-day journey will set sail on 25th August 2026, cruising through the heart of Europe’s most enchanting destinations including Budapest, Bratislava, Vienna and Munich. Holidaymakers will enjoy a premium onboard experience aboard one of Travelmarvel’s contemporary river ships, renowned for their relaxed atmosphere, exceptional service, and curated itineraries.
Nicki Tempest-Mitchell, Managing Director at Barrhead Travel added; “Chartering a cruise ship is a significant step for the agency and a clear signal of our intent to lead the way in the UK river cruise market.
“We’re seeing record-breaking interest in river cruising as holidaymakers look for more immersive experiences that combine comfort, culture, and convenience. This exclusive charter allows us to bring something truly special to our customers and our team of specialists have worked hard to curate a stunning itinerary at our favourite ports of call.”
Barrhead Travel’s exclusive river cruise will depart on 25th August 2026. Prices start from £2,195pp. Barrhead Travel’s retail network is open seven days a week until late as well as offering evening support through their online service, call centres and social media channels.
