09 Nov 2026
By Kenny Logue, Business Development Manager (External Engagement), University of Glasgow
Taking part in the Glasgow Chamber of Commerce trade delegation to New York as part of Tartan Week, followed by a visit to Pittsburgh, has been one of the most valuable business experiences I’ve had.
Quite simply, it delivered.
The delegation was exceptionally well managed, with a programme that struck exactly the right balance between introductions, meaningful meetings, and opportunities to build relationships. Everything was thoughtfully organised, ensuring that participants could make the most of their time and, importantly, focus on doing business.
The connections made were fantastic. Not just with the other businesses on the delegation, but with the organisations, individuals, and potential clients we were introduced to along the way. The meetings were well targeted, relevant and, most importantly, created opportunities that have continued well beyond the trip itself.
And that is where the real value lies.
As a direct result of the mission, I have secured consultancy projects in both New York and Pittsburgh. These are tangible commercial outcomes, not simply a collection of business cards or promising conversations.
The mission opened doors that I simply would not have been able to open on my own. I met people I would never otherwise have had access to, established relationships that have progressed into follow-up meetings, and created opportunities for future international collaboration.
It also reinforced the value of getting the right people in the room. The relationships built with fellow delegates were just as important as the formal meetings. There is real value in sharing experiences, making introductions, and building a network of businesses with a shared ambition to grow internationally.
Was it value for money? Absolutely.
A well organised trade mission should do more than showcase a destination or fill a diary with meetings. It should create access, build confidence, develop relationships, and generate genuine commercial opportunities.
This mission did exactly that.
For any business considering international growth, I would strongly encourage them to look at opportunities like this. Sometimes, all it takes is the right introduction, the right conversation, and the opportunity to be in the room.
For me, the results are already clear: new clients, new relationships, and new opportunities on both sides of the Atlantic.
The doors have opened. Now it’s about making the most of what comes next.
