Making the most of LinkedIn | Glasgow Chamber of Commerce
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Making the most of LinkedIn

Date: Tuesday 9 August 2022

Time: 1.30 pm 4.30 pm

Member Rate: £50.00 +VAT

Non Member Rate: £70.00 +VAT

Without a doubt, the future of business networking and lead generation will change. Regardless of the phasing out of lockdown, people will be apprehensive about face-to-face meetings, so you must explore the options for your sales and business development activities in the future. Indeed, even without the recent circumstances, it was time to look at how you build trust and nurture relationships in the future. Exhibitions and conferences were getting extremely costly to attend, not to mention the environmental issues associated with travelling to and from events.

Now, amidst this enforced digital transformation is the perfect time to review how you can work smarter and much more efficiently in the future.

Many have already turned to LinkedIn. However, this increased activity has only served to prove that there are still many users who don’t fully appreciate the power of the platform and how to use it effectively. Proper understanding of the platform brings results, but for many, they are simply spending time without making any genuine connections that result in actual business.

The LinkedIn training will bring you and your staff up to speed on just what is achievable on the platform.

What is covered?

The three-hour Zoom session covers the following:

  • Why LinkedIn is such a powerful B2B marketing tool
  • The LinkedIn interface and critical things you need to know
  • Optimising your LinkedIn Profile
  • Measuring and maintaining your performance on LinkedIn
  • Posting on LinkedIn – best practice for optimum results
  • Publishing content on LinkedIn
  • LinkedIn Groups – identifying the relevant ones and how to share content with them
  • LinkedIn Business Pages
  • LinkedIn Advertising
  • Advanced Search
  • Making genuine and relevant connections and starting the conversation
  • The Content Journey – How to extend the online and offline reach of the content you’re creating
  • Q&A

Who should attend?

LinkedIn can be used for a wide variety of outcomes. if you are looking to achieve any of the following, this course will provide valuable insights about how you can use LinkedIn to achieve your goals:

  • Lead generation
  • Business development
  • Breaking into new market sectors
  • Finding and utilising influencers
  • Becoming a key person of influence in your specialist area
  • Brand awareness
  • Brand journalism
  • Attracting new roles such as Non-Executive Directorships or speaking engagements


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