Enhance Your Chinese E-Commerce Opportunities Masterclass | Glasgow Chamber of Commerce
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New Events From Zudu

Event: Enhance Your Chinese E-Commerce Opportunities Masterclass

Free ticket link: https://www.eventbrite.co.uk/e/enhance-your-chinese-e-commerce-opportunities-masterclass-tickets-155639667435

Date/time: Wednesday 30th June, 9:30 AM - 1:30 PM BST

Event description:
China is the world’s greatest economic success story of the past 30 years, a significant opportunity and rapidly expanding market for UK businesses.

British products and services are in particular demand in China as the consumer market grows and middle-income consumers demand quality. Understanding the market can prove challenging for foreign companies looking to break into and expand across China.

Join this masterclass to enhance opportunities for your business in China and learn how to reach Chinese consumers through effective online and offline strategies. Hear first-hand experiences of companies who want to reach out to Chinese consumers and how to avoid common pitfalls.

This Masterclass will cover the following areas:

  • Digital differences in China
  • eCommerce

o Logistics and distribution
o eCommerce platforms - Tmall, JD.com, Taobao, WeChat Shops, Little Red Book
o Cross-border eCommerce
o Shopping behaviour

  • Digital marketing - WeChat, Weibo, Douyin, Baidu, Zhihu, RED

o Word of mouth marketing
o Key opinion leaders (KOLs)
o The importance of online to offline (O2O)

  • Learning from previous success stories and failures
  • Partners and contracts
  • Protecting your brand and intellectual property
  • Further info and support

As a result of attending this Masterclass, you will gain a detailed knowledge of digital and eCommerce within the Chinese market. The learning within this Masterclass can be utilised to further your export activities. Presenter: This event will be delivered by tech entrepreneur James Buchan. James founded award-winning digital agency, Zudu, in 2014, providing digital technology and international digital marketing solutions with a particular specialism within the Chinese marketplace. Hosted in collaboration with Scottish Enterprise and Elevator.

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