16 Jan 2019
The Tennent’s Story, the new seven-figure visitor centre at Wellpark Brewery has reported a record-breaking rise in footfall since it opened at the end of November 2018.
Building on the existing brewery tour, the opening of the centre saw Wellpark have its busiest ever month in December. Visitor numbers were up 70% year-on-year for the month, and 30% up on November, which included the opening week of the new visitor centre.
The investment has seen two new staff members join the team to deliver one of the best-loved tourist experiences in Glasgow. In the short period since opening Wellpark Brewery has jumped up three places to seventh, in the top ranked things to do in Glasgow on TripAdvisor with a host of five-star reviews flooding in.
With the opening of the centre, further personal links with the city and local community are coming to the fore, with many visitors bringing in examples of their own connections to Tennent’s. Photographs, work certificates and contracts of former employees are just some of the artefacts donated by visitors, which will now be stored in the Tennent’s archive; potentially to be displayed in future exhibitions.
Alan McGarrie, Group Brand Director at Tennent’s said: “The reaction from visitors to The Tennent’s Story has been incredible, with record numbers of people coming to Wellpark to get closer to the story of Scotland’s favourite beer.
“One of the objectives we had when we opened the centre was to bring more people into the East End so to have welcomed as many visitors as we have during what is usually one of our quieter months is really encouraging.
“Hearing first-hand people’s own Tennent’s stories has been really eye-opening. It’s only when you have the wider public coming in that you get such a sense for how important Tennent’s has been for the people of Glasgow and Scotland since 1885.”