Building Your Chinese Consumer Base – E-Commerce and overseas Chinese (Glasgow) | Glasgow Chamber of Commerce
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Building Your Chinese Consumer Base – E-Commerce and overseas Chinese (Glasgow)

Chinese consumers are increasingly purchasing foreign products in three ways – via E-Commerce Platforms, through foreign brands’ own websites, or shopping while overseas. While 3rd party e-commerce platforms remain dominant in China, there has been an important shift in purchasing behaviour towards shopping through brand-owned overseas websites. Additionally, Chinese tourism to Scotland continues to rise (figure), and the student population continues to grow, providing opportunities for retailers, hospitality, and attractions to service these potential customers.

Join this seminar, co-organised by SDI and the China-Britain Business Council, to learn more about how to attract these consumers, and make sure that you can service them effectively.  The event will finish for lunch at 13:00, with bookable 1-2-1 meetings available in the afternoon for interested companies.

Who should attend:

  • Companies from all consumer goods sectors, as well as from the tourism and hospitality sectors.
  • The workshop will cover:
  • Current trends in Chinese e-commerce
  • An introduction to how e-commerce and cross-border e-commerce sales platforms and services operate
  • How to make your own website ready for Chinese users
  • Strategies for how to target overseas Chinese consumers
  • Successful case studies from local companies

Workshop Outcome:
Delegates will leave with a good understanding of what will be required to take forward their interest in this marketplace.

09:30 Registration, tea and coffee
10:00 Welcome - Jane Ning, China Lead, SDI
10:05 Chinese Consumer Trends in E-Commerce
Jack Porteous, Retail and E-Commerce Sector Lead (UK), CBBC
10:40 Making your website China-friendly – servicing Chinese consumers in the UK and China
Backbone IT Group
11:20 Break
11:35 Strategies for targeting overseas Chinese 
Emerging Communications
12:15 Business case studies – Panel moderated by Jack Porteous
12:45 Panel Discussion / Q&A Session
13:00 Networking Lunch and bookable 121 meetings
15.00 Event Close

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