29 May 2018
It’s no secret that the way to the heart is through the stomach, and event experts thestudio is making the most of this fact, with national and regional corporate social responsibility initiatives sure to make your mouth water and heart flutter. Not only has the team been serving up award-winning meals for over a decade, it has cooked up deals with Foodinate, the Nutrition and Diet Resource, and homeless support organisation Let’s Feed Brum. The collaborations have seen thestudio donate leftover food to the homeless, establish a line of gluten free cakes which support food projects, and most ambitiously, publish its own cookbook, balance as a not-for-profit publication.
The latter is thestudio’s most recent project, which is now available to purchase at all of thestudio venues and online via their studio website www.studiovenues.co.uk or at www.ndr-uk.org/balance. Balance is a cookbook designed and created in conjunction with registered charity, Nutrition & Diet Resources UK – a not-for-profit organisation that works towards producing resources for health professionals, with all of the book’s proceeds being donated to the cause.
The book is a first for thestudio, and the team is well-aware that conferences and cookbooks might not seem like a natural recipe. However, the company is known for thinking outside the box, and after it received a number of compliments from clients across its four venues about the food on offer, it decided to rise to the challenge of creating balance. The cookbook aims to please their regular clients, but also appeal to the general public, looking to discover and cook up a variety of delicious, wholesome, nutritious meals in the comfort of their own home. The book also focuses on the need to be able to adapt to and be inclusive to special diets such as meat free, vegan, dairy free and gluten free, and this expert knowledge has come from the team at NDR-UK, the charity where the cookbook’s proceeds will be reinvested.
After announcing their national partnership back in November, thestudio and Foodinate’s relationship has gone from strength to strength after thestudio managed to accumulate over 1,000 sales of their Foodinate Fancy Cakes across thestudio’s four venues.
thestudio’s mission was simple – asking its customers to grab a slice of the feel-good by offering them a variety of gluten free treats to sweeten their delegates afternoon refreshment break. All priced at £1.70, every delicious cake purchased provides a nutritious hot meal for a person in need in that local community.
There are currently 13 million people in the UK living below the poverty line and Foodinate is striving to combat this. The organisation has already started to make waves, having already provided over 26,000 hot meals to for people in need in local communities all over the UK since its 2016 launch, and over 1,000 of these have been down to thestudio venues, who are all hoping to continue the successful support of Foodinate’s mission.
Co-founder and Director of thestudio, Emma Jennings, commented about the incredible work so far across the four sites:
“Food is right at the heart of thestudio across all our venues, and because we’re a small company, we also pride ourselves on giving something back to our communities. Over the past decade, we’ve been able to support a range of different food-related projects all working tirelessly to make a difference, and it’s something myself and the rest of thestudio team are proud to have been a part of.”
thestudio has also been closely involved with a large Birmingham-based group of dedicated volunteers, Let’s Feed Brum. The group, which was set up two years ago, head out to the streets of Birmingham each day providing homeless citizens with essential supplies, food, access to support services, and friendship. thestudio is amongst a long list of other restaurants and food companies in the city, that has teamed up to provide hearty meals ready to be served to the homeless and has achieved immense success in reducing food waste across its sites.
Emma continued to say:
“We want thestudio to be a place where people are proud to visit because of the work we do with the local community – we want them to feel good about their experience, and I believe what we’ve been able to achieve so far has certainly made our clients very happy and given them the inspiration to also give back to the people. thestudio has always prided itself on putting the customer first, and this is now being resonated across the communities where our venues are based, embracing those who may not be so fortunate in the city.”
To find out more about thestudio’s venues across the UK please visit the website, http://studiovenues.co.uk/, or to find out more about the charitable works thestudio are supporting, please visit the links below –
Let’s Feed Brum - https://www.letsfeedbrum.com/
NDR-UK - https://www.ndr-uk.org/
Foodinate - http://foodinate.co.uk/