25 Jul 2018
Glasgow, 25th July 2018 - Creative brand agency MadeBrave has announced a tie-up with award-winning Edinburgh-based content production agency Campfire. The deal will see the creation of a new holding company, BornOriginal Group, under which MadeBrave and Campfire will continue to operate independently with MadeBrave’s founding director Andrew Dobbie ascending to group CEO and Campfire founder, Lewis Phillips, becoming a director and shareholder in the group, while continuing to run Campfire as a director. With existing offices at its Glasgow HQ and recently-opened London office, the deal will also give the group a footprint in Scotland’s capital.
Andrew Dobbie, Founding Director of MadeBrave and now CEO of the group, said: “MadeBrave and Campfire have got together on many occasions to produce industry-leading work. It’s the perfect time to join forces as video consumption increases exponentially and content marketing is constantly evolving in response to consumer trends and advancing technologies. The overall vision for the group is to enable clients to have access to specialist niche services from both Campfire and MadeBrave but also gain from the strength and power of the group.”
Lewis Phillips, Founding Director of Campfire, said: “It’s an exciting new chapter for Campfire. Andrew and I have been friends for many years and we both strongly believe in the power of creative collaboration. Our companies share closely aligned values and culture and the strength we now have within the group’s complimentary service offerings will allow us to grow with some exciting opportunities and more international work on the horizon.”
Campfire has worked with brands including Mercedes-Benz, Adidas, Google, Hard Rock Hotels, Irn-Bru, Pernod Ricard, VisitScotland, RBS and The Royal Edinburgh Military Tattoo. The agency, located in Leith’s fast-growing creative and digital hub, specialises in creative, high-quality film production across multiple channels and has built credentials in emerging technologies including virtual reality (VR) and motion graphics.
Founded by Andrew Dobbie in 2012, MadeBrave is headquartered in the east end of Glasgow’s Clyde Gateway-owned Albus Building, (a legacy building from the 2014 Commonwealth Games). MadeBrave’s client base includes Distell Group, William Grant & Sons, IBM, Vets Now, Jacobs, Peoples Ford, Scottish Equity Partners, Scottish Canals, the BBC and MetFilm School London. MadeBrave announced one of its largest ever contracts earlier this month, with the appointment as sole creative partner for First Bus Scotland, owned by global transport giant FirstGroup plc. MadeBrave offers brand, design, marketing strategy, social media, & campaign creation.
In 2016 MadeBrave was selected as an official partner of Google Digital Garage in Glasgow and last year was named, Marketing Society, Agency Employer Brand of the Year.