Invitation - LGBTQ+ Marketing Masterclass | Glasgow Chamber of Commerce
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Invitation - LGBTQ+ Marketing Masterclass

Join us at Pride House on Thursday 9 August to learn about how to market your business to the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community, and make your business welcoming to all.

Navigating the LGBTQ+ community can be tricky without experts on hand – or perhaps you’re wondering why it needs special attention in the first place?

Krystin Arneson and Gordon Smith - co-founders of KOG, a pioneering creative consultancy dedicated to LGBTQ+ travel - will present an exclusive masterclass exploring the LGBTQ+ travel community.

This free two-hour workshop will include:

  • Key statistics
  • Explaining why LGBTQ+ travellers are not, in fact, a “market”
  • Discussing “the fear of offending” that paralyses some companies
  • The eight things companies do wrong when trying to communicate with the LGBTQ+ community

The KOG team will also share case studies and practical take-home tips on how your organisation can thrive serving these valuable customers. Half an hour of discussion and networking is also included.

EVENT DETAILS

When: Thursday 9 August 2018

Where: Pride House, 17-19 Trongate, Glasgow

Time: 10am - 12pm

Cost: Free

REGISTER NOW

Immediately after the masterclass, KOG are offering special pop-up 1-1 consultations on the lower level of Pride House. In these 20-minute sessions, they will provide you with bespoke advice and ideas about how your business can better serve new and existing LGBTQ+ customers. Places are limited – for further information and to book, please go to the KOG pop-up Eventbrite page.

 

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