02 May 2017
Glasgow is shining bright in the most sought after advertising location in the world to promote the volume of American tourists visiting the city.
A digital campaign by Glasgow Life and Delta Air Lines boasts the image of Glasgow on a massive billboard in the heart of Times Square, to advertise the airline’s new daily, non-stop route into the city from New York-JFK, which launches on 25 May.
The campaign follows the launch of Glasgow’s new Tourism and Visitor Plan to 2023, aiming to position the city as the ‘gateway to Scotland’ and in turn attract one million new visitors, boosting the economy by £771 million and creating 6,600 new jobs.
American visitors make up Glasgow’s leading international market, with 115,000 trips and £36m spent within the city per year, and with nearly half a million people passing through Times Square every day, the 15-second advert is bound to increase these figures.
The advert, which presents an image of Glasgow’s Gallery of Modern Art (GoMA) alongside the bright lights of Royal Exchange Square, features the strapline ‘Glasgow glows, day and night’, and will be shown on a loop around 60 times a day between 6am and 2am until 5 May.
Susan Deighan, Director of City Marketing and External Relations at Glasgow Life, said: “If we are to achieve our ambitious target of increasing overnight tourist numbers to three million by 2023 then it’s vitally important that we continue to tell Glasgow’s story in our key international markets.
“New York’s iconic Times Square is regarded as the world’s most prominent advertising location and a global tourist hotspot which attracts hundreds of thousands of visitors every day, so there’s no better place to promote Glasgow.”