Rachel is a Fellow of the Chartered Institute of Marketing with over 20 years experience in higher education marketing, student recruitment, international partnership development, public engagement and alumni relations.
With a proven track record in strategic marketing, brand management, domestic and international student recruitment, digital marketing, and internationalisation, she has demonstrated expertise of senior leadership and team management winning awards at CASE, HEIST, The Herald and the THELMAs for initiatives in these areas.
She is the current Chair of the CASE Marketing Institute and a CASE Global Trustee. She is also the Co-Chair of the Universities UK International (UUKi) PVC International Group and represents the University on the Universities Scotland International Committee and a number of further sector advisory boards.
She is a regular conference speaker, and has delivered presentations at EAIE, CASE Europe Annual Conference, American Marketing Association, Going Global and the World 100 Forum. She is also a Leadership Foundation for Higher Education Aurora mentor.
