Jones Lang LaSalle Hotels and Guestline launch strategic partnership to increase return on investment and hotel values
Published by Anne Marie Hughes on Thu 05 Jul 12 @ 12:50
Jones Lang LaSalle Hotels and Guestline have launched a new partnership to help hoteliers increase the value of their properties through more relevant and accessible market intelligence and technology.
The new partnership will close a gap in the market by focusing on the UK independent and regional hotel sectors. By using real-time data and technology which delivers improved return on investment , Guestline and Jones Lang LaSalle Hotels will enable owners\operators to benchmark the performance of their own hotel in terms of average room rates, occupancy, pace and length of stay.
Jones Lang LaSalle Hotels brings to this new initiative the resources of the world's leading hotel property services firm, with over 250 experts in 44 offices across 20 countries, and a strong presence throughout the UK regions. Guestline, a leading supplier of web based hotel software solutions, will now be able to deliver a level of expertise at a national and international level, unparalleled elsewhere in the market to close revenue gaps and increase margins.
The launch event which took place in London on the 14 June was exceptionally well received and generated a great deal of interest within the wider hospitality sector, as a result we are already assisting a number of hoteliers.
Commenting on the launch event, Phil Davidson, Managing Director, Guestline said: "There was genuine excitement in the room concerning the level of data analysis that could be derived from Guestline solutions for driving revenue and in turn the Hotel asset value. We are looking forward to working with Jones Lang LaSalle Hotels and the wider Hotel Industry in driving opportunities for value enhancing revenue streams."
Commenting on the partnership, Keith McBain, Associate Director, who leads the Licensed Leisure & Hotel business in Scotland for Jones Lang LaSalle Hotels said:
"This development will increase the service offering of both Guestline and Jones Lang LaSalle Hotels. The Strategic Partnership will allow our clients to benefit from fundamentally improved technology and market information.
"Guestline have a unique range of products which help hoteliers to increase their revenue and profitability, as well as manage every aspect of their properties and business. This includes revenue management software which will enable clients to maximise the yield (RevPAR*) achieved by managing all the business channels that are available.
"From our perspective as advisors to the hotel property industry, the data Guestline delivers can be analysed and used anonymously to increase the market knowledge we already have for any particular town, area or region, and provides clients with current, accurate performance information.
"Guestline will work with Jones Lang LaSalle Hotels closely to advise clients on how increased revenue and profitability can enhance the value of their properties and protect the investment made."
If you would like to receive a copy of the presentation that was given at the event or if you have any questions, feel free to contact us.
Visit http://www.joneslanglasallehotels.com/partnership for more information.
* RevPAR is an acronym for Revenue Per Available Room and is also the product of Occupancy and Achieved Room Rate.
Established in 1991, UK based Guestline delivers a full integrated suite of software applications through its unique above property platform comprising of; web-based PMS, distribution channel management, central reservations, conference and banqueting, online booking module, Facebook booking App, social media reputation management, EPoS and built in PCI-DSS compliance.
About Jones Lang LaSalle Hotels
Jones Lang LaSalle Hotels is a global real estate services firm focused exclusively on hotels & hospitality. We provide acquisition and financing advice, valuations, investment sales and asset management for luxury hotels, select service and budget hotels, smaller hotels and pubs, from single assets to large portfolios and mixed-use developments.
In the last five years we completed nearly 4,000 advisory and valuation assignments and more sale, purchase and financing transactions than any other hotels real estate firm in the world…worth over $30 billion. With 44 offices in 20 countries and more than 250 hotels real estate experts, no other firm is better connected. Through our depth and breadth of research and experience, with 75 Research Reports each year, we know the market at every level, we know the players and we know how to get results.