Research Questionnaire (Henley Business School Associate)
Published by Anne Marie Hughes on Sat 09 Jun 12 @ 22:12
Research shows that about 40% of innovation projects do not deliver the anticipated benefits. This is in addition to the projects that are left incomplete or abandoned. Considering the fact that innovation is used by organisations as a method of providing better customer service, reducing costs, improving products etc. it is important to understand the factors that might help to make innovation projects a success.
Research shows that end users are playing a dominant role in innovation and are responsible for over 80% of functionality introductions. In my research I wish to study how end users can collaborate with organisations to deliver enhanced results for process innovation and study the type of engagement with end users (interactive versus iterative).
The findings of the research are likely to help your organisation's strategy to engage with its partners, and help in the definition of recommendations, best practices and policies for process innovation. This research wishes to elaborate on organisational characteristics that enable end user participation which results in successful process innovation. If you wish to receive the summary findings of my research and discuss its potential impact please provide an email id where I can send the information.
Please click on this link to complete the survey:
https://www.surveymonkey.com/s/ProcessInnovation_EndUserCollaboration
Please forward this link to other organisations those are happy to participate in the research.
For further information contact: Mona Ashok, Research Associate, Henley Business School, the University of Reading, Tel: 0044 7985770008, Email: monapandya@yahoo.com
