Glasgow Chamber welcomes Heineken as its newest Platinum Partner
Published by Anne Marie Hughes on Tue 12 Jun 12 @ 13:09
We are immensely proud to welcome Heineken as the latest member of our esteemed Platinum Partnership scheme.
Heineken is one of the world's leading beer brands, brewed in over 71 countries and drank in even more. Through taste and consistency, Heineken has defined itself as one of the most popular alcoholic beverages on the planet, instantly recognisable to anyone who's ever been in a bar.
HEINEKEN has changed significantly in the last five years,
driven by their ambition to be a proud independent and responsible
global brewer. Today, HEINEKEN is the number one brewer in Europe
and the number three brewer by volume in the world.
The company brews great beers and builds great brands, committed to surprising and exciting our consumers everywhere.
Established in 1864 by the Heineken family, the HEINEKEN Company has a long and proud history and heritage in brewing and in their communities.
Their values represent what they stand for as a corporate citizen, a business partner and an employer. They inspire us and are embodied by their employees at every level, function and geography of their business. Their long-standing company values are:
We bring enjoyment to life. HEINEKEN makes life more enjoyable. We bring joy to consumers through the responsible promotion of our products, and the sponsorship of events that are important to them. The atmosphere within the company also reflects this value: people enjoy working for a company with our heritage, world class brands and passionate colleagues.
Respect for individuals, society and the environment. We are firmly rooted in the local communities in which we operate. This means that we treat the people and places around us with the greatest degree of care. We also draw strength from the differences between people and cultures. The responsibility we feel for our surroundings has shaped our highly evolved alcohol, social and environmental practices.
Passion for quality. From the very beginning, HEINEKEN has placed the utmost importance on quality. This dedication has shaped everything we do, from growing our brand portfolio to delighting customers and consumers through innovation. It is why we invest in our people, technology and the continuous improvement of our organisation and operations.