There are worse places to be than the corner of Gordon Street and Buchanan Street on the sort of beautifully sunny spring morning that has been all too rare this year.
It gets a little less enjoyable when you have to stand in the middle of a busy precinct and get your picture taken as Glasgow wanders by in all its variety, curiosity and enthusiasm!
There we were - myself, House of Fraser's Paul Mitchell and Greaves Sports' Stephen McCranor - enjoying the warmth, but also absorbing the comments about having our photos taken by the excellent Chris James.
But that's the kind of thing that has to be borne and accepted when you're involved with launching the new Glasgow City Centre Retail Association (CCRA).
In a busy place like Glasgow, the city centre takes more than its share of wear and tear, and we all have our ideas of what we'd like to see "fixed".
With that in mind, we welcome the publication the City Centre Strategy consultation document by the City Council. It demonstrates commitment to the future health of the heart of Glasgow.
Everyone now has a chance to comment on the proposals over the next month.
The Chamber has been involved in the development of that consultation document, including the holding of our City Centre Conference last October, establishing five working groups - and out of that process one especially helpful outcome has been the establishment of the CCRA.
We are very pleased that Paul Mitchell, in his role as the general manager of House of Fraser Glasgow, has stepped up to be chairman, with Stephen McCranor, director of communications at Greaves Sports, as deputy chairman.
Our aim is that the CCRA will work with the City Council and the retail community to tackle all the issues influencing the success of our retail sector.
This is not just about Style Mile, although that remains important, it is about the whole of the city centre. We need as many retailers, of all types and sizes, involved as possible.
There is a whole range of issues in the City Centre Strategy document that we must recognise and face up to - city centre management, parking, empty units, opening hours and more.
You may have seen from the Evening Times front page story about the CCRA launch that many retailers have already moved on the desire for late 7pm opening but there is so much yet to be done.
The Chamber has been working with the City Council on carrying out research into the consumer experience of the city centre, building on initial work done five years ago, and the results from that will be fed into the consultation process.
We are absolutely committed to developing and delivering the City Centre Strategy for the next five years to come, ensuring that the heart of Glasgow retains its importance.
But of course we must remember that we start from a good place, as can be seen by the release of the Javelin Group's VENUESCORE Report for 2013/14.
Javelin's shopping venue rankings for the UK still has Glasgow as number one outside London's West End, and we remain so by a decent margin.
However we must not be complacent about the challenge of such as Manchester and Leeds, whose scores are steadily improving.
We have plenty of work to do to ensure that we keep our position.
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